Linda Evans Midweight Designer

ABOUT

Globally recognised as a pioneer in workwear, Dickies Workwear is a brand with a rich history. I worked across a range of campaigns integrated within various channels for retail stores, eCommerce and wholesale resellers.

During my time working with Dickies I created a wide variety of marketing collateral and point of sale, and worked to create a more cohesive approach to workwear branding. Within the creative team we developed a textural, layered approach to imagery which lent itself to versatile application across a range of touch points.

I designed consumer facing catalogues, utilising layered textures to create a visual tone of working environments. These catalogues were distributed with online orders via eCommerce.

All campaigns were integrated across digital and print mediums, with promotions aligning across in-store and online.

Date created: September 2018 2018-09-01T00:00:00+0100
Date published: 17 May 2020 2020-05-17T11:45:57+0100
Project featured: on 7th October 2020

Dickies Workwear Campaigns

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