Globally recognised as a pioneer in workwear, Dickies Workwear is a brand with a rich history. I worked across a range of campaigns integrated within various channels for retail stores, eCommerce and wholesale resellers.
During my time working with Dickies I created a wide variety of marketing collateral and point of sale, and worked to create a more cohesive approach to workwear branding. Within the creative team we developed a textural, layered approach to imagery which lent itself to versatile application across a range of touch points.
I designed consumer facing catalogues, utilising layered textures to create a visual tone of working environments. These catalogues were distributed with online orders via eCommerce.
All campaigns were integrated across digital and print mediums, with promotions aligning across in-store and online.