An apparel brand with its foundations firmly rooted in workwear, Dickies Life encompasses skate and streetwear culture, inspiring seasonal collections with utilitarian styling.
Dickies range of pants are available in a variety of styles and fits. The goal here was to display this range across an integrated campaign to roll out across retail and online channels.
Combining rugged muted background textures with clean, casually styled photography creates a neutral backdrop for each style of pant to stand out across the creative.
Alongside Dickies Spring/Summer and Autumn/Winter collections, campaigns were created to highlight key core branded product ranges. Catalogues and Lookbooks were produced alongside this to announce new collections, along with digital assets for Dickies eCommerce and retailers.