Lina Maria Rodriguez Rodriguez Designer. Trend Analyst. Design Thinker

ABOUT

This project was develop in collaboration with Telefonica Digital, the final solution are two apps directed to fast fashion companies and their clients.

The first app is for the costumer, becoming a personal shopper / stylist for the common woman, in order to help her feature her own style as well as highlight their personalities. The second app is directed to the retailer's design and production departments in order to solve communication issues as well as create support in the marketing area.

The two apps are connected by big data, generating feedback between them in order to get a better understanding of their costumers, improve sales and the client's experience as well.

MADEIT CREDITS

Smart Style. Innovation. Design thinking. Interface Design

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