ABOUT

AS PART OF G4S’S PROGRAMMATIC ADVERTISING CAMPAIGN, I CREATED IMAGES TO BE ADVERTISED ON GMAIL, FACEBOOK, INSTAGRAM, TWITTER, PPC DESKTOP, AND PPC MOBILE. THIS CONSISTED OF AN OVERALL OF
190 IMAGES.

THE IDEA WAS TO CREATE A STORY FOR POTENTIAL CANDIDATES FROM BOTH EXPERIENCED AND NON-EXPERIENCED BACKGROUNDS, SO THAT THEY COULD SEE THEMSELVES WORKING FOR G4S - AND DIRECT THEM
TO AN APPLICATION FORM.

IN ORDER TO COMPLETE THESE IMAGES FOR THEIR CAMPAIGN I HAD TO UNDERSTAND AND STICK TO THE BRIEF PROVIDED, AS WELL AS MAKE SURE THAT EACH IMAGE WAS LABELLED AND EASILY LOCATED.