ABOUT

The non-profit organisation Liiguta.me ( translation: lets move together ) needed a logo that was clear, contained the organisation name, be usable as a small icon (for facebook) and showed simple people doing a simple excercise. It also had to work on a white t-shirt and on the dark, almost black, website background. I had to start with the sport images. It had to be easy everybody-can-do sport. After browsing through some ideas we (with the client) settled for the running people. The logo had to be square to take the maximum out of the facebook icon size. The color of the logo should have reminded of the green areas and health but after a number of various attempts the clients choose the color scheme of the Estonian flag. It was due to the fact that the organisation just started small and concentrated to the people living in Estonia. The client was happy working with me and with the result we produced together.