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Butcher’s latest campaign puts the relationship between man and man’s best friend at the forefront. The British dog food brand has enjoyed over 30 years of success on the market, and with their first TV campaign in 5 years they celebrate the nation’s unconditional love for dogs. We produced the score for LIFE Agency’s spot, directed by Katie Bell of PSONA Films, using a gentle piano melody and soft string swells to mirror the intimate moments captured between real owners and their pets.