ABOUT
Every new drop of Lidl-branded items is a hit, with people going wild at each release, showing love for the brand and its colors. This year, we wanted another banger, but as we are a brand for the people, we gave the power back to them.
How? With Lidlize, an AI created by BRIA, transforming any object into a Lidl one, using just a few words.
A simple promise : the most liked product would be produced and sold for real.
More than a million people played with Lidl brand asset, + 2.000.000 products were generated, proving one thing : Lidl and its colors are undeniably part of popular culture
MADEIT CREDITS
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LidlClient
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Alexandre GuillotAssociate Director -
Aurel CablanCopywriter -
Blandine MercierGeneral Manager -
Calliste GarrabosSocial Media Manager -
Caroline CristofoliAccount Director -
Caroline LepapeDigital Trader -
Chanel PinaudVideo Editor -
Clara BizetAccount Manager -
Clément LebonArt Director -
Eulalia BartolomeuDigital Creative Director -
Fabien BourrelyGeneral Director -
Florian PorteroArt Director -
Gaëtan du PelouxCo-President -
Jessica SourisDigital Lead -
Julia PrussSenior Marketing Manager -
Léoda EsteveGeneral Manager -
Lucie LatrobeAccount Director -
Manon DervalSenior Social Media Manager -
Martin SepelaSenior Marketing Manager -
Matthieu AndrieuGraphic Designer -
Mohamed El GhaziArt Director -
Odile DurvilContent Consultant -
Olivia GaraudMotion Designer -
Pauline TerroitinContent Manager -
Sharon DayanBrand Global Marketing Vice President -
Shuli OzeriChief Gen AI Solutions Officer -
Sorya LepageMotion Designer -
Vincent IwensMotion Designer -
Xavier Le BoullengerAgency Creative Director -
Yoav HersteinCreative Vice President -
Youri GuerassimovCo-President -
D&AD -
Julien HannedoucheVideo Editor -
Pascal NessimCEO