Lidiya Nikolayeva Graphic designer

ABOUT

Essence — the perfect place where body and soul find harmony. The studio offers a space for self-expression, inner peace, and strength. Here, every woman can explore herself, reach new heights, and fill her life with harmony. Essence symbolizes a sacred space where spiritual rebirth and personal growth take place, creating an atmosphere of support and inspiration.

Main ideaThe design conveys harmony, tranquility, and inner balance.The main typeface is serif. However, due to the irregular, smooth shapes of the serifs, it creates a sense of warmth and coziness.The logo symbolizes balance.Abstract forms create smooth, organic lines that symbolize movement and fluidity, reflecting the dynamics of yoga.The brown color evokes a connection with nature. Light pink creates an atmosphere of relaxation and meditation, perfectly aligning with the spirit of yoga. The accent color (dusty rose) draws attention and distinguishes the brand style among other studios.

MADEIT CREDITS

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