Lidiya Nikolayeva Graphic designer

ABOUT

DAC is not just a pet store, but a cozy place for animals and their owners. Here, four-legged friends are treated equally with people. All store products undergo thorough testing. Animal health comes first. Main mission: to make as many animals as possible happy.The name is an abbreviation of three words: dogs and cats (DAC).

Main ideaAnimals are unpredictable and sincere, the logo matches their essence. All letters are drawn by hand. They are not perfect, but you can feel life in them.The black and white color scheme helps to differentiate from competitors and place the right accents. Illustrations are an integral part of the corporate identity. They greatly enliven the brand, evoke positive emotions and bring them closer to customers.

MADEIT CREDITS

Who pooled - Branding for pet shop DAC