ABOUT

Swell coffee shop&bakery with warm and cozy atmosphere and light modern touches. The great food, friendly service, and comfortable environment all make it worth returning to again and again!The name is a symbiosis of two words «sweet» + «deal» = sweet deal (swel). Here you can end your work/school day with something delicious or meet a friendfor lunch. And also hold a business meeting in a modern and relaxed atmospherewith a delicious drink and dessert.

Main ideaThe logo was based on a sans-serif font, but a little more interesting than the classic sans-serif. The letter «E» is hand drawn. It is thesymbol of the coffee shop. The letter represents a smooth flow of shapes with different line widths, which symbolizes the unification of different people in one company. The shape above the letter also has its own meaning — it is a drop of incredibly tasty and freshly brewed coffee.The color scheme was not chosen by chance. I wanted to move away from the usual associations with coffee and pastries: beige, brown, white.Lilac is a gender neutral color that helps create an invisible spiritual connection between people. The tone, which is lively in nature, lifts your spirits and inspires hope for the best. Green balances and harmonizes, creating a feeling of stability.

During the work the following was developed:
• logo and brand sign;
• font pair;
• branded palette;
• 5 polygraphy layouts.