ABOUT

Celebrate 10 years of British Airways flying from London City Airport.

We ran a 10 week competition to win a private jet for the weekend. The campaign spanned outdoor, press, social media, a takeover of The Evening Standard's website and a takeover of Liverpool Street Station - all driving traffic to the competition microsite.

There were 14,033 competition entries, over 65,000 microsite hits and new customer bookings increased 33% on the same period the previous year.