ABOUT

The majority of communication to the holidaymakers of Ideal Bathroom's annual 'Race to...' campaign was achieved through traditional print means, and therefore had to be produced far in advance of the event. This was a costly and time-consuming method, often resulting in wrong or outdated information.

I drew up and developed the idea for an app to be used by the campaign winners on their 'Race To...' trip, which would provide the user with an instantly accessible hub of up-to-date information on each day's activities, as well as all the event team's contact details, in case they should need it.