ABOUT

// The Client //
Aeris Aviation is a private jet sales and chartering company chaired by none other than Iron Maiden’s Bruce Dickinson. Their fleet of the Exclipse 500, the world’s smallest economic jet, are not only competing with the faster, sexier alternative, but they have to get in front of the UHNWI audience.

Whether it is pitching business services in Zuric or selling jets in Harrods, we are always at hand to produce a wide array of design when they are needed, however tight the turnaround.

// The Harrods Jet Project //
Aeris teamed up with Harrods to address the market for an economical private jet. Research had shown that the UHNWI target audience were more likely to be seduced by bigger, faster engines and flashy interiors. By collaborating with Harrods to create this special edition Jet, they hoped to bridge the gap between the target audience and perceptions of the Eclipse. To launch the product, there was an exclusive party hosted in the Shangria-La, Shard by Bruce Dickinson for an exclusive guestlist.

I worked with the Managing Director and Head of Marketing to conceptualise and deliver a creative 'boarding pass' digital invitation in addition to various branded items such as banners and brochures.