ABOUT

The Progeny Group is a collection of wealth management firms that offer pragmatic, reliable advice for growing your wealth as an individual or a business. They see themselves as a one-stop-shop – a sum of more than its parts in terms of holistic services for wealth. Working with my team, we originated the name and conceptualised the brand strategy before moving onto execution.

We were tasked with creating an all-encompassing brand across their four service areas, each attributed with a particular aspect of wealth management. In addition to creating an across-the-board brand the Progeny Group and its subdivisions, each company required:

- A website in line with the master brand
- A full suite of stationery and printed materials
- Collateral and event materials