Although it might not seem like it, there are always enough patients that are either interested or in need of dental service. Even if there aren’t enough people with a toothache in desperate need of a dentist, there are individuals who would like to undergo cosmetic dentistry to have a radiant smile.
If you too wish to establish a dental office that offers such services as whitening and implants, then here are 6 tips that are bound to bring in new clients.
Make a financial plan well ahead
A dental office is essentially a business enterprise like any other and you would never create a startup without a financial plan, would you? Once you put all the figures together, you will have a better understanding of all the costs you can expect in the near and far future, as well as possible revenue the dental office can bring in.
The two most important items in the financial plan are going to be the payroll and the utility bill. Firstly, you should start working with the members of your family, if they too are dentists or dental nurses. Sharing profits with them is a lesser financial burden then hiring medical staff and paying them a salary.
As far as the utility bills are concerned, expect them to be high from the very start because all the equipment inside the office runs on power. Once you add the monthly cost of phone services and internet access to the equation, you get a sum that needs to be planned for in advance.
The location sells
You might not run a retail business but a medical facility; however, the location of your dental practice is still going to play a big role in attracting clients. If you plan on opening the office in an urban area, then there two tactics you can go with. The first option is to open the office in the area where you live and offer dental services to a part of town that has poor access to dental services.
The alternative is to find a place downtown. The completion there will be tougher but you will have access to more potential clients which promises more revenue in the long run. Where ever you set up the office, make sure it is clearly visible from the street and that your business is featured on Google Maps.
Speak to other dentists
If you are unsure about everything that awaits your newel-established dental practice, talk to other dentists who have been filling cavities for decades. They will help you with more than just administrative work, as you will probably find out from them that there are dental fitouts companies that can help set up the office in a time-consuming manner. The best possible scenario is to find an experienced dentist who will act as a mentor of sorts to you personally and your practice.
Creating a digital marketing strategy…
Creating a user-friendly website should be a top priority in terms of marketing. The company’s name at the front door is not enough, as clients must be able to read all the relevant info on the website instead of calling the dental office or sending a message ion Facebook.
Speaking of social media platforms, it is essential that you create a page or a profile on several of them and embed the link to your website. The more communication channels you establish with prospective clients, the more regular patients you will have.
…but still advertising word of mouth
Once you are sure that potential clients can contact you and find your practice online, it is time to dedicate yourself to quality. Hopefully, all the hard work you put in will result in many smiling faces, literally.
An army of satisfied clients is the best marketing strategy you can ever adopt because old-fashioned word of mouth recommendations will bring in a ton of new clients. That’s why you should treat your regulars with respect, giving them a discount for referring a family member or a friend.
Think about retirement early on
Since you’re basically a solopreneur, at least at the beginning, you should come up with a retirement plan as soon as possible. Trust us, this is not rushing before the ore, you are simply planning for the next phase of your life and that’s called responsibility.
Therefore, dentists have financial advisers who are in charge of investing part of your revenue into a solid retirement plan. Since it is always wiser to invest in retirement sooner rather than later. Start thinking about retirement as soon as the dental business picks off. After all, it would be only fair that you look after yourself having spent decades looking after other peoples’ oral cavities.
These 6 tips should be enough to help you get through the first couple of months which are the hardest for any business, not just a dental practice. However, once you gain a faithful clientele and start earning money, you can even plan for retirement; that’s hoe profitable dentistry is.