ABOUT

Launching the new section of their website, Hard To Find, pre-owned luxury goods retailer, Xupes, needed a series of designs they could use to proudly present their rarest items.

Deconstructing and analysing stories, it appeared as though curiosity, precipitousness and impulse is what flooded the circumstances behind the creation of these products. This romance and immediacy is what funnelled into the visual language that Xupes use to present these items.

Inspired by the resources and brisk style executed by the designers responsible for these historical flourishes, the outcome actualised through swift marks and a traditional aesthetic. These functioned as the basis of a series of illustrations and typographic pieces that created the language and formed the link between these historic examples of spontaneity and Xupes’ exclusive product range.

Aligning with the masterbrand, the outcome continues to function as the aesthetic that underpins sales that have amounted to as much as £1,000,000.