Lucy Thompson
Project Coordinator/Intern
ABOUT
RART SOCIAL MEDIA
BRIEF: To manage all social media platforms.
RESULT: Creating different voices for each, controlling posts and content. Linkedin, Youtube, Instagram, MailChimp, Tumblr, Facebook. Using insights to discover what follwers liked and when on each platform and what manouvers could be made to increase traction.
E.g. Instagram had a more jovial and risque voice, and rules of filters and three complimentary topic structure to create a visually stimulating profile page.
Facebook found viewers preferred sharing links about design influencing more serious topics, very high traction on creative minds and emotional intelligence

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