Lewis Moberly
London
ABOUT
The brief was to create the identity for an exclusive, premium wine for Ernest Tolj, Croatian winemaker, who offers this bottle to club members making the pilgrimage to his Dingač vineyard.
The challenge was to find something ‘rooted in truth’ to tell this very specific provenance story through the packaging. A decorative ironwork grille set in the wall of the ancient stone cellars became the inspiration for the brand marque, which appears as an applied silver neck collar on the bottle.
The sense of discovery is heightened by the layered packaging – in a simple rigid box, wrapped in luxurious papers.




