ABOUT

Concept: Developed a Black Friday campaign for Lower Lodge Candles, beginning with an initial Shopify email brief and expanding into a wider digital, social and physical campaign. The challenge was to create a clear sense of urgency while maintaining the brand’s established premium visual identity.

Execution: Developed the campaign art direction, product photography and central campaign composition, using a restrained, product-led visual treatment supported by strong promotional hierarchy, typography and time-sensitive messaging. Created a campaign system with separate audience journeys for early-access subscribers and the wider customer base, adapting the creative across email, website, social and physical marketing materials.

Results: The campaign generated £20K+ in revenue and established a flexible creative system that could be extended across subsequent promotional campaigns.