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To set the stage and establish the tone for Starz new hard-hitting drama POWER, the show’s creators encouraged Leviathan to hold nothing back when designing the show’s main titles. “Big Rich Town”, the new track from the show’s executive producer 50 Cent, accompanies the lush, black-and-white visuals of the main titles, which leverage a split-screen mirror effect to hint at the story’s duality. High-contrast cinematography draws viewers into New York City, symbols of wealth and crime and close-up visions of boldness and flawless beauty.