ABOUT

PROBLEM
In Hungary younger generations are not really familiar with WWF and its core values; they don't know much about the importance of conservation, animal protection and preserving a healthy ecosystem.
WWF Hungary wanted to talk to these youngsters, in the hope of educating the future generation of potential environmentalist. Our objective was to focus on Hungarian youngster, and educate them about environmental consciousness, and make them aware of the uniqueness and coolness of nature.
EXECUTION
We wanted to demonstrate to Hungarian young people that "nature is cool" and it naturally creates cool things.
So we created unique, limited edition skateboards that resonated with the attitudes and lifestyle of our audience – with the help of real bears and a new brand was born, called: Designed by Nature.
We felt that the idea of “designer bear boards” is strong enough to catch not only the skateboarders, but the general public's attention about nature's coolness.
RESULTS
WWF Hungary and the importance of conservation became a hot topic during the campaign. Due to the online auction and offline exhibition we had huge media coverage. 36% of total Hungarian population was reached; the traffic on the auction's website went up by 63%, and 300k+ people were involved online. With zero money spent on paid media and PR, we earned 580k+ Euros worth of free media.