ABOUT

Sian Zeng is an award-winning design company renowned for its imaginative wallpapers and interior accessories inspired by designer Sian Zeng’s own dream-like narratives.

My task was to redesign the visual identity in a way to represent the high-end manner of it. Since the artist usually inspired by fairy tales and stories the basic idea behind the logo was to create an initial in a simpliest way possible. It relates back to the old books where dropcaps was used and decorated to awaken the interest in the reader.