About me

My name is Letizia Razzino. Since 2004, I'm brand consultant at Inarea, one of the most famous italian brand consultancies . During these years: scenario and market analysis, brand strategies and project inputs have been the core of my work. I think in this work is ALL ABOUT STORYTELLING. Finding a good story and let the consumer experience it is the key of a great success.

I strongly believe in the blend between method and creativity.

My experience ranges among different sectors: from energy to industriy, from entertaining to association, from land identities to product identities. Among the best well-known clients: Eni, Enel, Sapienza University of Rome, Rome Mobility System, Lottomatica, etc.

During the last year, in particular, I had the chance to study the new trend of luxury: new needs and trends, mostly related to the ho.re.ca. and wellness sectors.

Because of my attitude towards copywriting, I had the chance of creating new brand names (eg Better, the betting brand of Lottomatica) and wrinting brand books (in English as well as in iIalian).

I'm enthusiast about my work, I have good attitude towards teamworking and I'm willing to learn new methods and to share experiences.