ABOUT

BACKGROUND
Tresemme is a very well estabilished haircare brand born in the US in 1947.
The original intention was to only distribute within salons; however, as the product line became more popular, it was marketed in supermarkets and pharmacies.

BRAND VISION & MISSION
PROFESSIONAL and AFFORDAB;E
SALON-LIKE STYLE at HOME
YOUR PERSONAL HAIRDRESSER
BRAND IMAGE & CHALLENGE

Tresemme is black and white, black for shampoos and white for conditioners.
The basic range features more variant colour compared to the two other ranges.
The EXPERT SELECTION ones, have finer silver or gold lines depending on the premiumness.

The REDESIGN of the silver EXPERT SELECTION RANGE should be:
PREMIUM but not as PREMIUM as the gold one
STEP UP from the CORE RANGE
CLEAR COMMUNICATION of the INFORMATIONS and the RTB
VARIANT DIFFERENTIATION