ABOUT

BACKGROUND
GINESTRETO is the name of the estate and of the location of this Extra Virgin olive oil producer, situated in the surroundings of Rome.

The owner is a very sweet over 90 years old man, still passionate about his Tenuta (estate). He is almost blind now but he can still see very brightly his magnificent olive trees in both his heart and mind.

CHALLENGE
Creating the branding and specially the logo in order to commercialize
this lovely strong and pure olive oil, 100% extra virgin, conveying the human and still pretty artisanal aspect of the production, together
with the freshness and modernity of the current buyers.