ABOUT

BACKGROUND
Crème Bonjour is a swedish/finnish dairy brand.
Launched in 1984 in the CREAM CHEESE CATEGORY, its portfolio now streches to FRESH CREAMS, FLAVOURED COOKING CREAMS and MELANGES
(butter and flavourings).
Up to 2013 there haven’t been main competitors and the design never changed.

BRAND VISION & MISSION:
The obvious choice when you want EXTRA FLAVOUR & QUALITY in life!
Provide consumers with VARIATION and INSPIRATION
to SPICE UP THE ORDINARY.
BRAND IMAGE & CHALLENGE
Crème Bonjour slogan is “ALWAYS A LITTLE BIT BETTER” with emphasis
on QUALITY, GREAT TASTE, FLAVOUR, brand I can TRUST and VERSATILITY.

It isn’t perceived as Finnish or Swedish, but more as an MEDITERRANEAN BRAND.
The new spokeswoman is in fact Tessa Kiros, chef whose roots are Finnish, Frech and Greek.

The following are then the strategic pillars of the new Créme Bonjour:

FLAVOUR VARIATION that fits the mass
GREAT QUALITY & TASTY PRODUCTS
Provide INSPIRATION & VERSATILE USAGE
FLAVOR ENHANCER as a alternative to Yellow Fats