ABOUT

BACKGROUND
In 1990 Carte D'Or was launched in the UK & Ireland. The brand has continued
to innovate and bring new flavours to both markets to tempt our taste buds.
Today Carte D’Or’s creative combinations and mouth-watering flavours make it
the number one premium ice cream brand to be enjoyed in the UK.

BRAND VISION & MISSION:
DELICIOUS INGREDIENTSto deliver
a HEAVENLY DESSERT EXPERIENCE
SUMPTUOUS FLAVOURS
to COMPLETE ANY DESSERT
BRAND IMAGE & CHALLENGE

Carte d’Or is a mass market brand but still premium looking.
The old brand image is quite rigid and structured in order to be flexible for the whole products offer all around the world.

THE REDESIGNCHALLENGES
Create a NEW PHOTOGRAPHY for the Food Solutions Range
Adapt the new MASTERBRAND to the packs
Come up with a FRESH STYLE
and RULES UNIQUE to the brand
ALLOW FLEXIBILITY for the DIFFERENT
MARKETS maintaining a consinstent LOOK