ABOUT

Concept:
Make software as a service accessible to people with fresh business ideas.
Target small- or family businesses, and individuals with lesss SaaS.
Show work of relevance to local small- or family businesses and Individuals.
Force lesss to follow through on its own principles.
Find a tone of voice and content for lesss-co that resonates with struggling small or midsize businesses.

Execution:
Elegant and efficient web presence for small SaaS shop by choice of One-Pager theme.
Show work but avoid complication inherent in explanations.
Let images of work tell the story.
Offer rationals outside of web presence by distributing relevant content elsewhere (Xing, LinkedIn articles, Medium).
Establish a showcase with purpose.

Results:
Proof of concept (claim: more attention to less things) by way of portfolio projects being replaced not added.