ABOUT

The brief was to provide a creative answer for presenting the previous year's Annual Report for the 8 museums in the group. After a pitch situation, GDA was appointed to design and produce the report based on our submitted creative idea .

The initial concept doffed its cap to the concept of Phileas Fogg's epic journey. However, in this case the report was entitled 'Around the World in 365 Days' - to represent the previous year in question. A mixed media approach was used for the main art direction, fusing illustration, photography and period typography to take the viewer through the monthly 'journey' throughout the life of the Museums.