ABOUT

What's it like to be a secret agent? Our first-person-POV experience invited fans of a French TV show to find out.

THE CHALLENGE

For the launch of Season 2 of award-winning police drama series Le Bureau des Legendes, French broadcast giant Canal+ wanted to create something special, to reward existing fans - and captivate new ones.

So we asked, how can we use VR to help fans experience their favourite show in a totally new way?

The Answer? Give them a starring role.

WHAT WE DID

We partnered with French cinema production house Bridges and film director Julien Bittner to achieve the ultimate dream of any TV series fan: Becoming The Hero of the show!

We wanted viewers to have the chance to experience the action first hand, through the eyes of an aspiring counter-terrorism agent. So we created one of the world’s first first-person-POV VR series spin-offs that took them directly into the heart of the show.

We innovated with customised POV filming rigs, to increase camera stability and facilitate the post-production of scenes shot in movement and with multiple characters, which resulted in sharper shots and a truly immersive experience.

The action took place on the actual set of the show, with the real cast – including award-winning actor and director Mathieu Kassovitz – and fans could carry out their own secret assignment through the alluring streets of Paris.

THE IMPACT

Broadcast on the Canal+ Facebook and YouTube channels, the Canal+ app and a dedicated microsite, the uniquely cinematic experience brought fans closer to the show, fuelling their anticipation for the second season.

- 1M+ views on social media
- 2nd Grand Prix de I'lnnovation Digitale
- 1st European VR spin-off of a TV show