ABOUT

Discover how we secured 2 million paid social impressions and a click-through rate of 7.02%.

Challenge
To encourage Solihull residents of all abilities to be healthier, happier, and to create more sustainable communities through moving more, more often.

Our challenge was to spread the message to different age groups across Solihull via health digital marketing and out-of-home (OOH) campaigns, using strategically written headlines alongside activity-inspiring creative, including photography of Solihull residents.

Impact
2 million impressions via paid social325,000 reach via paid social. High click-through rate of 7.02% (the Fitness industry average was 1.01%). Low cost-per-click of £0.46 (Fitness industry average of was £1.50.) OOH generated 2,781​​​​​​​,932 impacts. Our campaigns drove over 27,000 users to the website — that’s 13% of the entire population of Solihull!