Leon Baldock
Senior Digital Artist
ABOUT
In 2019 NZ ranked 35th for pandemic preparedness. An uncontrolled outbreak would cripple the health system and public compliance of government messaging was below 50%. The country needed a collective response. Clemenger BBDO Wellington rallied Kiwis around a creative voice of beauty, hope, humour and heart. Every word reinforced the individual’s role in achieving a collective purpose with clarity, humanity and sensitivity. Understanding of Alert Levels reached 86%. Trust in government information, 88%.
MADEIT CREDITS
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New Zealand GovernmentClient
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Annabel HiggieOMD Team -
Annique Tepaeru Oanoa DavisClient Team -
Brett HoskinManaging Director -
Brigid AlkemaExecutive Creative Director -
Carly BreytenbachProducer -
Carne GodfreyProducer -
Cathy AngellOMD Team -
Chris MaessenEditor -
Chris WardAudio Engineer -
Chris WardAudio Engineer -
Christina HazardHead of Content Production -
Clemenger BBDOAdvertising Agency -
Dean ProudfootIllustrator -
Debra BielbyOMD Team -
Emily BeautraisCreative Director -
Emma BrownProject Manager -
Gemma BevanClient Team -
Heather PeacockeClient Team -
Jake FirmanOMD Team -
Jen GassonProducer -
John WalshClient Team -
Jordan BeresfordEditor -
Joshua RolloProducer -
JP TwaalfhovenSenior Creative -
Katie BrownClient Team -
Kirsten ChinOMD Team -
Lauren StanleyClient Team -
Libby CliffordClient Team -
Linda MajorDirector of Social Marketing -
Madeleine PatelBusiness Director -
Madeleine PatelBusiness Director -
Madi TrevellaOMD Team -
Mark DaltonCreative Director -
Mark DaltonCreative Director -
Mary StellaOMD Team -
Mike GwytherWriter -
Miller YuleAudio Engineer -
Natasha AnthonyOMD Team -
Nick AscoughOMD Team -
Ollie StentEditor -
OMDMedia Agency -
Paul StentAudio Engineer -
Ray GazleyOperations Director -
Regan SavageClient Team -
Robbie AllenStrategist -
Sarah HelmClient Team -
Sarah WoodClient Team -
Stella MullerChief of Enlightenment -
Steve HansenSenior Creative -
Tamara LovettClient Team -
Tim FreemanDigital Strategy Director -
Zaaiyee FoongOMD Team -
Frances CookeSenior Creative -
Hilary YiasoumiOMD Team -
Bethany OmeriStrategy Director -
D&AD -
Leon BaldockDigital Artist