Leon Baldock Senior Digital Artist

ABOUT

Only 10% of Kiwis believe drug driving is a problem. To prove the truth, this campaign was the first PSA that would only run if it needed to. Each execution was brought to life from a real story: if there were no drug driving deaths, there would be no PSAs. The campaign was made exclusively using real stories of real drug driving losses sent in by real families. Every time people saw it, they knew it symbolised another death. By relying completely on real time responses, Clemenger BBDO Wellington was able to surface the harm caused by drug driving in an inarguable way.

MADEIT CREDITS

  • Waka Kotahi NZ Transport Agency / New Zealand Human Right CommissionClient
  • Aaron HiltonDirector of Photography
  • Ashleigh WatersProtester
  • Brigid AlkemaExecutive Creative Director
  • Brooke BentonDirector
  • Carne GodfreyProducer
  • Christina HazardHead of Content Production
  • Clemenger BBDOAdvertising Agency
  • Emily BeautraisCreative Director
  • Frances CookeSenior Art Director
  • Jake FirmanStrategy Director
  • James WalkerPR
  • Jen GassonProducer
  • Joel WaldenProject Director
  • Jordan BeresfordDirector of Photography
  • Joshua RolloProducer
  • JP TwaalfhovenCopywriter
  • Kiah NicholasCopywriter
  • Linda MajorManaging Partner
  • Lottie GreallyStrategist
  • Mathew MasonDigital Artist
  • Mia TraceyBusiness Lead
  • Ollie StentDirector of Photography
  • OMDMedia Agency
  • Paul GrahamPrincipal Scientist
  • Pete van der FluitMusic
  • Porter NovelliPR
  • Rachel PrincePrincipal Advisor Advertising
  • Sarah BicknellProduction Assistant
  • Tamara O'NeillAudio Producer
  • Vita O’BrienProduction Assistant
  • * Kat TadakiArt Director
  • * Hilary YiasoumiTrading Director
  • * Bethany OmeriStrategy Director
  • * D&AD
  • * Paul StentAudio Producer
  • * Leon BaldockDigital Artist
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