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Held over four days in the city of New York, the NRF expo is the world’s largest annual retail event.
This year, Xerox wanted us to showcase it's new Digital Signage Offerings at the event in a way that would
demonstrate their new methods in action.

We picked a 55-inch vertical touch-screen to showcase Xerox’s offerings. Mapped onto the touch-screen was a carousel UI, consisting of seven short-films, each demonstrating a different element of Xerox’s Digital Signage Solutions in action. Then, we created seven short animation films to be displayed on the screen, all adhering strictly to the Xerox brand guidelines.

To reduce costs, stock video footage was picked to accompany the video’s animations. Kinetic typography and animations accompanied the video’s voice-overs, meaning the films could be watched with, or without sound.

The screen was revealed at the event in January 2016, and was met with excellent client feedback across the board. User ability was improved by giving potential customers an informative and exciting opportunity to experience Xerox’s Digital Signage Solutions in action.

The screens trended on-line in articles about the event. Senior Xerox staff congratulated our team on its innovative methods to showcase Xerox branded solutions without breaching brand guidelines.