Leo Burnett Sydney

ABOUT

Each year, hundreds of thousands of Australian homes are destroyed or damaged by extreme weather. And each year nothing changes. We just pick up the pieces, rebuild the same way, and hope it won’t happen again. The only way to change this cycle of destruction and heartache, is to completely change the way we build our homes. So that’s what we proposed to Suncorp, one of Australia’s largest insurers. ‘One House To Save Many’ is the world’s first home designed, scientifically tested, and built to withstand cyclones, floods and bushfires. To create it, we brought leading experts in home resilience together for the first time. Combining their knowledge to create groundbreaking resilience features. Like mesh screens to protect against fire and debris. Water diverting retaining walls. And air pressure relief systems to prevent cyclone damage. The project launched with a national ad campaign and prime time documentary. The advertising drove people to an online hub where they could find out how to make their own homes more resilient, and explore Suncorp products. And the learnings from One House were then made available to the public and presented to government institutions and national building companies. Led by Suncorp, The Insurance Council of Australia has now launched ‘Project Resilience’. Aiming to embed resilience into the National Construction Code by 2025. And the Australian Federal Government has announced a 600 million dollar resilience fund for new disaster preparation and mitigation programs. And as a result of the learnings, Suncorp created a new product. In an industry-first, Suncorp Insurance launched the “Build it Back Better” promise that applies the resilience learnings from One House to every home they rebuild. This wasn’t just about building One House, it was about changing the way we build every house.

AWARDS

OneShow

MADEIT CREDITS

  • Suncorp BrandClient
  • Adrian JungHead of Production
  • Adrian JungHead of Production
  • Afshin SaffariDigital Director
  • Afshin SaffariDigital Director
  • Alex KemberProducer
  • Alex KemberProducer
  • Alexander HarrodEditor
  • Andy ClarksonColourist
  • Andy FergussonExecutive Creative Director
  • Andy FergussonExecutive Creative Director
  • Cameron Robertson3D Animation
  • Chloe BurnsProducer
  • Chloe BurnsProducer
  • Chris JovanovCreative Technology Director
  • Chris JovanovCreative Technology Director
  • Dan CrozierMultimedia Studio Manager
  • Dan CrozierHead of Studio
  • Eric FrankenCopywriter
  • Eric FrankenCopywriter
  • Erin StaceProject Director
  • Erin StaceProject Director
  • Grace VizorGroup Business Director
  • Graham AlvarezHead of Strategy
  • Graham AlvarezHead of Strategy
  • Janifer WongDigital Design & Development
  • Janifer WongDigital Designer
  • Jasmin HelliarExecutive Producer
  • Jasmin HelliarExecutive Producer
  • Jonathan KneeboneDirector
  • Keong SeetDigital Design & Development
  • Keong SeetDigital Designer
  • Kim ThompsonBusiness Director
  • Kim ThompsonBusiness Director
  • Lucy AppleyardProducer
  • Lucy AppleyardProducer
  • Luke CretharEditor
  • Marijke SpainArt Director
  • Marijke SpainArt Director
  • Michael RitchieManaging Director
  • Michael RitchieManaging Director/Co-owner
  • Paul BrutyEditor
  • Pip SmartExecutive Producer
  • Pip SmartExecutive Producer/Partner
  • RevolverProduction Company
  • Ronald RegisProducer
  • Ronald RegisProducer
  • Scott StirlingPost Producer
  • Shae JonesBusiness Director
  • Shae JonesBusiness Director
  • Sidonie YoungBusiness Executive
  • Sidonie YoungBusiness Manager
  • The Glue SocietyDirecting Collective
  • The Glue Society / SydneyPost Production Company
  • Viv BakerFlame Compositor
  • * Jason WilliamsCCO
  • * Leo BurnettAgency
  • * Abigail Dubin-RhodinStrategy Director
  • * Steve RogersProduction Company
  • * Otis StudiosMusic / Sound Production Company
  • * The One Show
  • * Laurent MarcusCreative Technology Director
  • * Grace VizorGroup Business Director
Project featured: on 22nd July 2022

One House To Save Many

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