ABOUT

The brief: Create the brand positioning for The Outnet as the online designer discount
destination.

The idea: Finding the perfect designer piece (at a discount) is a trophy for the style huntress who marks, tracks and pounces on her prey.

The execution: Over 3 campaigns a solid brand identity was built for The Outnet (who’d previously never run a campaign through an ad agency). We painted a picture of the style huntress, always on the look out for iconic pieces. Her style too is being hunted - this story told through a caught and captured treatment. We never see her face. For the girl in the ad and those watching her, everything is reduced but the thrill.