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Leading global travel search website Skyscanner is to launch a major integrated marketing campaign in the UK, which will include its first
ever national TV advertising campaign later this month to promote its unbiased and comprehensive travel search site.

Skyscanner, which attracts more than 25 million unique visitors
each month has until now focused its marketing efforts towards online
advertising and SEO, however this major campaign will be the brand’s first foray into other major ATL channels.

The ad is accompanied by an outdoor and digital campaign that brings the product benefits to life. This is the first ad created for Skyscanner by the blended agency team at Holler and Leo Burnett.

Skyscanner drafted in ex Doctor Who actor Matt Smith as the ad's
voiceover, with MOBO nominated jazz singer Zara McFarlane performing "If I could see the world through your
eyes" as the ad's soundtrack.

The TV ad features a little girl sat at the kitchen table at home, doodling and drawing and exploring her imagination. Her drawing of a jet plane and its passengers then magically comes to life and animates before our eyes. The voyage through her imagination ends when she presses a button which launches her plane off into the real world, a world where Skyscanner offers limitless travel possibilities.