ABOUT

The brief: Put Vitamin Water in a unique category as the choice of drink for the creative classes.

The idea: With a spectrum of vitamin-rich benefits for every kind of creative, everyone can shine bright.

The execution:  6 global entrepreneurs, each with a unique creative skill (and solid social following) were linked to the benefit of a drink in the Vitamin Water range. They featured in the ads, seeding a competition for creative classes to win a ‘leg-up’ from their desired
entrepreneur. Social entries and winner coverage inspired thousands of young creatives.