ABOUT

The brief: Create a Christmas campaign targeted at women that encourages gifting GHD.

The idea: Get what you really want this christmas when you make sure they Get the Hint Darling.

The execution: We connected with women in a sassy way on the frustrations of past
unwanted gifts through a variety of ATL and online media. We then encouraged them to prevent it happening this Christmas using an app on the GHD site to send a cheeky
‘anonymous’ hint to a loved one. That loved one (if they took the bait) could click to site to purchase.