Leo Burnett London
London
ABOUT
The brief: Introduce McDonald's no none sense flat white
Responce: Flat What? Expose the Flat White loving hipsters and the unnecessary confusion around the Flat White
Back to Flat What - McCafe project
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom
Vadym Aseiev
Creative Director, Aseiev.com
Switzerland
Dani Martins // Creative Strategist
Strategic Planner, GTB Toronto
Canada