ABOUT

The brief: Introduce Miracle Recharge as a new portable, spritz-in conditioner range and inspire women as to where they could use it.

The idea: Fancy a on-the-go pick-me-up? Where do you do it?

The execution: A cheeky analogy was implemented in line with the Aussie brand spirit of breaking the rules. We inspired women to forget conditioner only being for the shower, rather to ‘Do It’ with our product in a series of locations they really need it most.