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The brief: Help create an impactful movie premiere for a movie that is eye-opening in how it reveals the impact of cocaine on South America.

The idea: You can’t ignore what’s under your nose

The execution: A viserceral movie premiere that brought to life the harsh realities of the
cocaine trade. Attendees reveived a scrolling/sniffing email invite that followed the trail of a line of coke. A white carpet was rolled out. ‘Wraps’ were placed on every seat, opening to reveal facts. 2 amimatic pieces where played by artists that we briefed to open and conclude the film. A directional sound piece was created to set a mood for the film. As a pro-bono project on no budget, the outcome was incredibly impactful.