Leo Burnett London
London
ABOUT
This idea encouraged consumers to ponder 'unanswerable' questions causing significant debate among the public. This led to a lot of free PR including an article in The Guardian and airtime on national radio stations.
The client loved the art direction so much that they changed their logo and signage nationwide in keeping with the campaign.
Back to Bradford & Bingley TV & OOH project
Vadym Aseiev
Creative Director, Aseiev.com
Switzerland
Richard
Creative Director / Brand-writer, Meda
United Kingdom
Heather Deacon
Creative Solutions Connector
United Kingdom