ABOUT

The idea was simple enough, a family run startup looking to base an entire brand around a single photo of a beloved pet, Solo. Incorporating inspiration from pop culture favourites, the aim was to bring Solo to life in various guises and familiar forms, becoming not just cute, but commercial.

We started by creating a base 'template' illustration of Solo's face based on the photo, creating a crisp and fully scalable vector representation of his distinct look using Adobe Illustrator. From there, it became a case of choosing strong pop culture references to overlay or apply to the base layer, creating a sample of fun and engaging characters, almost identical to the way in which Solo dresses up in real life!

Once the initial collection of 10-12 individual designs were approved, the next step was creating a company around this new idea, and that's where Merchismo came into play.