ABOUT

A fast-paced brand rebranding video introducing YesAsia’s new visual identity. The animation explores the flexibility of the new logo by morphing it into different shapes, proportions and applications, while retaining a strong and recognisable core form. Through bold colour combinations, rhythmic motion and playful transitions, the film reinforces YesAsia’s positioning in cosmetics and skincare, presenting the brand as youthful, energetic and contemporary.