Leo Burnett TM São Paulo

ABOUT

What is the best option for a brand, a Celebrity or a Digital Influencer? In Brazil, the great celebrities are soap opera stars. On the other hand, everyone follows digital influencers. So we decided to create the Influencelebrity. We hired a first-tier star as brand ambassador and created a role for her in the most popular soap opera. In the story, she became the digital influencer Vivi Guedes. Then she came to life with a real social media profile, amassing nearly 3 million followers and creating a level of engagement that surpassed some of the most popular digital influencers in the world.

MADEIT CREDITS

  • FREDERICO BATTAGLIAClient
  • Ana CeolinAccount Team
  • Andreza AguiarContent Director
  • Bruno BuosiMedia Team
  • Bruno MartinsDirector
  • Bruno TozziniCreative Digital Director
  • Carla CaramanteMedia Team
  • Daniela FrancoMedia Team
  • Fernanda GrafAccount Team
  • Filipo DuarteProducers
  • Fred RangelDirector Of Photography
  • Jackeline NeuwirtRtv
  • Karina AjuzExecutive Production
  • Karol AlbertiAccount Team
  • Katia SimonatoAccount Team
  • Leonardo RicciardiDigital Project
  • Marcelo ReisCco
  • Maria Fernanda MouraIntegrated Production Director
  • Nathan SimeãoAccount Team
  • Pedro DuranPost Production
  • Pedro PradoCreative Vp/Ecd
  • Pedro RaisDigital Project
  • Pedro UtzeriGeneral Creative Director
  • Rafael ManciniSoundtrack Creation And Production
  • Rafael SilvestriniSoundtrack Creation And Production
  • Rafael VidaAccount Team
  • Ricardo BuchnerArt Assistant
  • Thais PortaAccount Team
  • Tiago GamkeSoundtrack Creation And Production
  • Vitor BorragineAccount Team
  • * Wilson MateosCreative Vp/Ecd
  • * Denis GustavoDiretor de Integração Digital
  • * Guido Michaelis FortunaCreative Supervisor
  • * Leo Burnett TM
  • * Rodrigo MartinCopywriter
  • * Tiago PadiliaArt Director
  • * Tomás CorreaCreative Director
  • * Andrea HirataMedia VP
  • * Fabio De BritoAccount Team
Annual 2020 BronzeInfluencelebrityPR Contributor:

Leo Burnett TM has been a Contributor since 25th November 2015.

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Influencelebrity

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