ABOUT

Total - SAA Voyager Manual for pump attendants and cashiers
Celebrating the heroes of the road.

Brief
Create a training manual that's both motivational and easy for petrol attendants to understand.

Insight:
Petrol attendants provide a road-safety service for the public of South Africa.

Idea?
Newspapers are a medium that most people are very comfortable with. Using a newspaper cartoon sketch, we can tell a story that portrays the men and woman working at Total service stations as heroes. This will both motivate and empower employees, while still conveying the training instructions.