Leo Burnett Chicago
Chicago
ABOUT
In an industry that prides itself on exclusivity with limited edition sneakers and million dollar athletes, Brooks created an inclusive campaign for all runners. All that was needed was a signature. The goal of 20,000 endorsed runners was met on day 1 of the campaign with each runner getting an "Official Brooks Athlete" profile pic and an official contract and $1 check in the mail.
MADEIT CREDITS
-
Brooks RunningClient
-
Leo Burnett ChicagoAgency
-
Chris Von EndeCreative Director / Art Director -
Mike WardCreative Director / Writer
Back to The Big Endorsement: Shoe Deals for All Athletes project
Aidan Smeaton
Graphic Design Graduate
United Kingdom
Yoko Yamamoto
Ballpointpen Illustrator, Ballpointpen Illustrator
Malta