ABOUT

Old Spice - Digital Campaign
The Old Spice Mano-E-Mano Challenge

Brief:
Create a digital campaign that drives awareness for the new 48-hour odour blocker deodorant.

Insight:
What makes men feel powerful?

Winning.

Idea?
We created a campaign that drove people to Old Spice's social media accounts, where we created content for the new 48-hour odour blocker. We did this by using the publicity of a competition, where two groups of men challenged each other in different activities, over two days.

Kyle Ryan from Owen Kessel Leo Burnett was the copywriter on this project.