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Dimension Data - Cape Epic Campaign
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Brief:
Create an internal, as well as an external campaign for Dimension Data's sponsorship of the ABSA Cape Epic (one of the toughest mountain bike races in the world).

Insight:
When you need that extra push, a message from a loved one can make all the difference.

Idea?
We created a micro-site that housed thousands of video messages from the families of the ABSA Cape Epic participants. We then placed a TV in the middle of the ABSA Cape Epic race, and when a rider approached that TV, a personal message from a loved one would play to inspire and motivate their efforts.

This was to show not only how Dimension Data's information technology solutions are far-reaching but can solve genuine human problems.